Air India introduces Vista IFE powered by Bluebox
Example of movie selection on Air India’s Blueview deployment – Vista
(Image Credit: Bluebox Aviation Systems)
Air India has launched its wireless inflight entertainment (IFE) service, Vista, across the existing wide-body fleet to provide passengers with uninterrupted entertainment until the retrofit. Following this, Vista will also be available on narrow-body aircraft.
Powered by Bluebox, Vista is being deployed on Bluebox’s Blueview digital services platform and delivered to passengers via the Bluebox Wow wireless network system.
Vista enables passengers to seamlessly stream content on their personal electronic devices. From Bollywood blockbusters to Hollywood premieres, global music icons to captivating documentaries, the world's best content will now be at the fingertips of Air India passengers, the August 21 press release said.
Additionally, Vista features a live map display for flight tracking. Available on iOS, Android, Windows, and macOS devices, Vista allows travellers to easily access and engage with new inflight entertainment content.
"At Air India, we are continuously striving to anticipate and meet the evolving needs of our modern travellers. We are pleased to introduce Vista, a new feature for our customers. It allows seamless integration of personal devices, enhancing the overall travel experience for our customers," said Rajesh Dogra, Chief Customer Experience Officer, Air India.
"We are excited to partner with Air India. Together, we aim to set new standards for a customized customer experience and uninterrupted enjoyment that reflects both Air India's commitment to excellence and our commitment to engaging and entertaining customers on board," said Kevin Birchmore, VP Global Sales, Bluebox.
Air India's curated content library features more than 950 hours of entertainment across formats and genres including classic melodies, timeless favourites, BAFTA and Oscar-winning/nominated titles, short films, acclaimed series and specially curated content for children.
