June 17 2024  |  Inflight Entertainment

LiFE in the Air and Inflight Dublin announce partnership

By Robynne Trueman


LiFE and Inflight Dublin partner on IFE and inflight e-commerce platform 

LiFE in the Air (LiFE) and Inflight Dublin have announced a collaboration to elevate inflight entertainment and onboard revenue experiences for airlines and their passengers.

The partnership with Inflight Dublin is a significant step towards enhancing onboard retailing and entertainment offerings while adding new ancillary products and services airlines can implement to generate new revenue. LiFE has integrated its software with Inflight Dublin’s Everhub Hardware.

“It’s great to expand the number of airlines using Everhub with partners like LiFE in the Air. This collaboration allows us to bring our comprehensive inflight entertainment solutions to a broader audience, enhancing the travel experience for more passengers around the world,” said John White, CEO of Inflight Dublin.

The partnership will enable airlines to offer passengers access to a wider range of entertainment and shopping options, including movies, immersive gaming experiences, live inflight maps, an onboard Marketplace, advertisements, catering orders from their seats and onboard seat upgrades. All of these services are accessible through the aircraft’s Everhub server via an airline-branded passenger app. The app can be a standalone product or be integrated with an existing airline onboard app.

The advanced software interface is also set to streamline processes and reporting and enable faster updates to onboard menu selection and other services.

“We expect great success from this integration. Our goal is to help airlines increase sales, generate higher revenue per passenger, and enhance traveller satisfaction,” said Greg Kott, CEO of LiFE in the Air. “We’re dedicated to elevating entertainment in the skies, ensuring that crew and passengers on our partner airlines enjoy seamless, convenient, and delightful experiences onboard. Our partnership with Inflight Dublin expands our offerings and redefines the inflight experience.”

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