AIX issue: Staying in touch
This is a special feature from PAX Tech's May 2024 AIX issue, on page 34.
Aeromexico and Touch Inflight Solutions are partnering to deliver curated content to passengers
Staying in touch with what passengers are craving requires a data-driven approach, especially as travellers increasingly expect an inflight entertainment experience that mirrors the comfort and quality of their own homes.
PAX Tech spoke with André Valera, Vice President of Business Development, about how Touch Inflight Solutions is using its inflight entertainment solutions to deliver bespoke entertainment to target demographics and what visitors to the company’s booth at Aircraft Interiors Expo (AIX) can expect to see.
Curating the IFE experience
In 2023, Touch Inflight Solutions
announced its partnership with Aeromexico, a collaboration that focuses
on delivering “culturally relevant” content to the airline. Valera says that
tailoring the content to the passenger
demographic is a critical aspect of the
partnership with Mexico’s flag carrier.
André Valera, Vice President of Business
Development, Touch Inflight Solutions
“Given the country’s rich and vibrant cultural heritage, providing culturally relevant content experiences is paramount,” Valera explains. “It ensures that inflight entertainment resonates not only with the collective cultural identity but also with individual passenger preferences.”
This level of specificity allows the airline to deepen its connection with passengers to create a memorable travel experience. According to Valera, it is part of a strategy to enhance passenger satisfaction and solidify Aeromexico’s brand identity as an airline that appreciates and honours Mexico’s cultural contributions. He adds that curating content specifically for an airline’s passenger demographic elevates the passenger experience.
By ensuring the content delivered via an airline’s IFE system is relevant, engaging and resonates with the passengers’ cultural interests and preferences, the airline can increase passenger satisfaction and loyalty.
To guide the content curation for Aeromexico, Valera says that the partnership incorporates, “robust viewership analytics as a core strategy.”
Touch and Aeromexico will take a data-driven approach to deliver tailored programming that evolves with passenger preferences.
“Strategic content alignment such as this is a significant factor in fostering passenger loyalty, as it clearly demonstrates Aeromexico’s commitment to celebrating and reflecting the unique cultural identity of its passengers,” says Valera.
Delivering cloud-based content
ABOVE is Touch’s scalable cloud-based platform for IFE delivery.
Valera explains that it can help airlines
improve cost efficiency by adjusting the content offerings within the
existing infrastructure. This offers a
contrast to physical facilities, hardware and on-premise software that
require significant capital, human
resources and maintenance outlays - the “legacy” media distribution.
“ABOVE brings cost advantages by automating the content supply chain, minimizing manual processing and the associated costs and errors,” Valera adds. “Centralized and 100 percent cloud-based quality control reduces rework, while automated processing and digital delivery eliminates the expenses related to legacy media distribution.”
Valera says visitors to booth 4C10 can expect to see how Touch Media Center’s (TMC) latest enhancements streamline operational processes for airlines and aid in curating bespoke inflight experiences.
Highlights of the latest TMC updates include an intuitive and user-friendly interface that simplifies content curation and IFE program management, giving airlines full visibility and control over IFE. The latest iteration of the system also features a robust analytics dashboard that delivers actionable insights about passenger preferences and content performance.
“The latest version of TMC will demonstrate a suite of new features and integrations,” he concludes. “TMC now facilitates more efficient workflows for content proposals, modification and approvals, and a completely redesigned and amazing user interface allowing airlines to respond swiftly to the evolving entertainment landscape.”
