AIX issue: AI in aviation
This is a special feature from PAX Tech's May 2024 AIX issue, on page 10.
IdeaNova Technologies is leveraging AI to bring benefits to its airline customers
Artificial Intelligence (AI) and its Large Language Models (LLM) are predicted to add more than US$4 trillion annually across all industries. It is estimated that 15 percent of all worker tasks can be done faster by AI. This increases to more than 50 percent when AI is incor- porated into software and tooling.
Adoption is accelerating. Based on the McKinsey Global Institute’s June 2023 report The economic potential of generative AI: The next productivity frontier, it is expected that half of current activities will be automated by AI by 2045, about a decade earlier than McKinsey previously estimated in 2017.
Juraj Siska, Co-Founder, IdeaNova Technologies Inc.
IdeaNova’s adoption of AI began last year, using machine vision to timestamp movie credits to precisely place the “skip” button for passengers who want to move on to the next movie. This assists in the implementation of binge-watching functionality for TV or watching pre-selected content placed in the “watchlist.”
Now, we can analyze and depict distinct scenes to improve navigation through content. With our solution, we replace traditional time-based methods with content-based image sprites, with virtually no redundant images. This allows for better placement of ads to optimize the viewing experience. AI also assists us in the translation of subtitles, and we have started real-time translation of spoken audio.
Airlines can leverage this technology for automatic selection of personalized content. Operators can avoid using content deemed inappropriate or culturally insensitive. Security can be boosted using AI by automatically detecting forensic watermarks to quickly remove or flag pirated content.
We see a potential role for AI in
software development. In aviation-specific cases it will have marginal
utilization in IFE software. However,
we can enhance the quality of our
products by AI-assisted analysis of test
data and processing massive amounts
of logs received from passengers.
Our tools Inplay Packager and Inplay Player are taking advantage of AI and we will continue to look for opportunities how to help our customers with AI-assisted applications. IdeaNova does not see companies
developing foundational models, instead we will leverage existing AI models in designing applications required by airlines whether it is for better media recommendation for content curators or improved customer support. AI is here to stay and building aviation software without considering the benefits of AI would be short-sighted.
