Saudia adds AlUla FM radio station to Beyond IFE
Abdulrahman Altrairi, Chief Communications and PR Officer and Official spokesperson for the Royal Commission for AlUla and Khaled Tash, Saudia’s Group Chief Marketing Officer.
Saudia has entered into a partnership with The Royal Commission for AlUla (RCU) to display digital content from AlUla FM as part of the airline’s inflight entertainment system, Beyond.
The agreement was signed by Abdulrahman Altrairi, Chief Communications and PR Officer and Official spokesperson for the Royal Commission for AlUla and Khaled Tash, Saudia’s Group Chief Marketing Officer.
“The agreement expands AlUla FM's reach with a new platform to raise awareness and understanding of AlUla among visitors, travellers and those interested in Saudi Arabia’s cultural heritage,” the May 12 press release said.
AlUla FM is the first radio station to be available on Saudia flights as part of the airline's IFE system, marking a milestone for the growth of AlUla FM as an audio platform.
“AlUla's rich stories and deep cultural legacy are taking flight with Saudia. Our new agreement promotes cultural heritage, RCU partnership network and invites new audiences to join in the expansion of AlUla as a global destination and AlUla FM as an audio platform. RCU bridges the past with the present and merges tradition with innovation to ensure AlUla travelers stories resonate for generations to come,” said Altrairi.
The Beyond IFE system provides an interactive experience with up to 5,000 hours of content suitable for various preferences and age groups in more than 16 languages.
"Saudia is proud to expand and reinforce its partnership with the Royal Commission for AlUla. This collaboration with AlUla FM marks a new era in inflight entertainment. Saudia reaffirms its commitment to innovative collaborations that maintain the highest global industry standards,” said Tash.
