Malaysia Airlines to enhance onboard experience with Viasat
Malaysia Airlines is to outfit its new Boeing 737- 8 fleet with Viasat’s inflight entertainment and connectivity solutions.
The agreement encompasses factory installation of Viasat’s equipment on its aircraft, the first of which is expected to be delivered to Malaysia Airlines later this month.
“We are committed to continuously seeking ways to elevate our customer experience, providing personalized offerings and delivering exceptional onboard experiences with Malaysian hospitality. By empowering passengers with the flexibility to enjoy on- demand entertainment through the new In- Flight Entertainment (IFE) system throughout their journey, this initiative represents just one facet of our ongoing commitment to innovation and continuous improvement," said Ahmad Luqman Mohd Azmi, Chief Executive Officer of Airlines from Malaysia Aviation Group (MAG), in an August 17 statement.
Through this partnership, Malaysia Airlines’ passengers will have access to the airline’s wireless IFE system, MHstudio, which has a library of over 500 on-demand entertainment options and personalized shopping experiences at their convenience.
“We greatly admire Malaysia Airlines’ award-winning customer experience approach and have enjoyed working closely with the team to create a tailored connectivity solution for its new Boeing 737- 8 aircraft and anticipated routes,” said Don Buchman, VP and GM, Commercial Aviation at Viasat.
With anticipated flight routes across Malaysia and Southeast Asia for the new fleet, Malaysia Airlines will leverage Viasat’s Ka- band satellite network in the region, including, once launched and in service, ViaSat-3 APAC.