Anuvu signs Formula One deal
F1 content will soon be available to aviation and maritime passengers. Image: Formula One World Championship Limited
Formula 1 has signed an agreement with Anuvu to provide Formula 1 related content to aviation and maritime customers.
Anuvu customers will now have access to content that includes season reviews dating to 1981, along with highly anticipated documentaries such as ‘Vettel: More than a Champion’ and shows such as ‘Beyond All Limits,’ featuring drivers Lewis Hamilton and Max Verstappen.
During 2022, Anuvu trialed Formula 1 related content with one of Asia’s largest airlines, with data showing this was the most-viewed entertainment in the airline’s portfolio during the trial period.
“With streaming services so readily available, travelers are constantly looking for new content and with Formula 1’s surging fan base, we feel this sport is a natural fit with our customers given that many people coordinate travel around the races,” said Estibaliz Asiain, Anuvu SVP, Media & Content in a recent press release.
The current Formula 1 season runs through November 26. Customers interested in adding Formula 1 content to their entertainment library from September 2023 can contact Anuvu to learn more.
