Anuvu brings Roku Original film onboard
The deal expands Anuvu’s
streaming entertainment library
Anuvu is to offer exclusive distribution of the Roku film Weird: The Al Yankovic Story for aviation and maritime markets globally.
The film, the first piece of Roku Original content that Anuvu has distributed, will be available for airline and maritime customer audiences starting in May 2023.
Anuvu obtained exclusive aviation and maritime distribution rights to this title as part of its broader strategy to curate unique high-quality content, partnering with streaming companies entering the mobility market.
"This film is a prime example of how Anuvu is bringing streaming content to travelers and offering our customers greater diversity for their entertainment portfolios," said Simon Cuthbert, Anuvu VP Content Licensing and Distribution in a February 1 press release. “Roku’s desire to provide unique streaming entertainment aligns with Anuvu's mission to provide our customers diverse and high-quality content.”
“We’re
pleased to partner with Anuvu to share this funny, warm, and remarkable movie
with their aviation and maritime clients,” said Jason Buckley, EVP, Worldwide
Sales and Distribution for Village Roadshow Entertainment Group (VREG) which
handles global distribution of the film, in the same statement. “We know people
want to watch superb entertainment just as much when they travel as when
they’re at home. Anuvu recognizes this trend and we're excited to bring
original media and content to travelers around the globe.”
