January 12 2023  |  Inflight Entertainment

Bamboo Airways names Images in Motion as content service provider

By Alex Preston


Entertainment onboard Bamboo Airways reflects the tastes and preferences of its passengers

Vietnamese airline Bamboo Airways has selected Images In Motion as its content services provider.

All content will be specially curated for Bamboo Airways, with an in-depth selection process based on understanding the airline’s passenger profiles. The content catalogue will include the latest Hollywood releases, Classic movies, Asian movies, and hours of TV programs, as well as an extensive array of local Vietnamese and Western music.

In a January 9 press release, Truong Phuong Thanh, Deputy General Director, Bamboo Airways, said, “Having conducted a comprehensive tender process, we chose Images In Motion because of its commendable attempts to connect and perfect personal touch. We were particularly impressed by how quickly it updated the greatest entertainment programs in the world, particularly in Asia and Vietnam. Furthermore, these entertainment subcategories were all carefully chosen and arranged to accommodate our targeted customers.”

He added, “Through this partnership, Bamboo Airways will be able to upgrade our inflight entertainment service to serve passengers better and raise the bar for customer service as we work toward becoming the region’s top-rated airline.”

“Our aspirations to work together in contributing to making Bamboo Airways the region’s top-rated airline is coupled with our strong mutual understanding of content curation for Bamboo’s passengers. We look forward to bringing onboard Bamboo Airways the latest and greatest of inflight entertainment for all their passengers to enjoy,” said Ong Yong Beng, CEO of Images In Motion in the same statement.


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