Qatar Airways steps into metaverse with ‘QVerse’
Qatar Airways’ experience was developed using Epic Games’ Unreal Engine
Qatar Airways announced it has officially entered the metaverse by launching QVerse, a novel virtual reality (VR) experience for visitors to the airline’s website.
Website visitors can virtually tour the Premium Check-in area at Hamad International Airport (HIA), the cabin interior of the airline’s aircraft, including the award-winning Business Class Qsuite, and the Economy Class cabin, by using their own personal electronic devices.
According to a press release, the national carrier of the State of Qatar is also the first global airline to introduce a metahuman cabin crew offering a digital interactive customer experience.
“With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it is exciting to embrace a technology that enables all travel enthusiasts to enjoy a unique immersive experience of our award-winning products and services,” said Akbar Al Baker, Qatar Airways’ Group Chief Executive.
The experience was developed using Epic Games’ Unreal Engine, the world’s most advanced real-time 3D creation tool, and MetaHuman Creator, a cloud-based app for creating high-fidelity digital humans.
“Qatar Airways is the first global airline to introduce a MetaHuman cabin crew, featuring a digitally-created high-fidelity 3D human model named Sama – whose name is of Arabic origin and translates to sky. Sama offers an interactive customer experience through engagement with the user, taking them on a virtual journey of discovery, while presenting the unique features in both the Business and Economy Class cabins through a narrated script,” said the release.
