April 25 2022  |  Inflight Entertainment

Qatar Airways steps into metaverse with ‘QVerse’

By Jayson Koblun


Qatar Airways’ experience was developed using Epic Games’ Unreal Engine

Qatar Airways announced it has officially entered the metaverse by launching QVerse, a novel virtual reality (VR) experience for visitors to the airline’s website.

Website visitors can virtually tour the Premium Check-in area at Hamad International Airport (HIA), the cabin interior of the airline’s aircraft, including the award-winning Business Class Qsuite, and the Economy Class cabin, by using their own personal electronic devices.

According to a press release, the national carrier of the State of Qatar is also the first global airline to introduce a metahuman cabin crew offering a digital interactive customer experience.

“With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it is exciting to embrace a technology that enables all travel enthusiasts to enjoy a unique immersive experience of our award-winning products and services,” said Akbar Al Baker, Qatar Airways’ Group Chief Executive.

The experience was developed using Epic Games’ Unreal Engine, the world’s most advanced real-time 3D creation tool, and MetaHuman Creator, a cloud-based app for creating high-fidelity digital humans.

“Qatar Airways is the first global airline to introduce a MetaHuman cabin crew, featuring a digitally-created high-fidelity 3D human model named Sama – whose name is of Arabic origin and translates to sky. Sama offers an interactive customer experience through engagement with the user, taking them on a virtual journey of discovery, while presenting the unique features in both the Business and Economy Class cabins through a narrated script,” said the release.

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