January 28 2022  |  Inflight Entertainment

Asiana Airlines selects Anuvu as CSP

By Rick Lundstrom

Asiana's fleet is equipped with Panasonic hardware and now content from Anuvu (Colin Brown Photography from St Louis, Missouri)

Anuvu recently announced a new partnership with Asiana Airlines serving as the company's content service provider (CSP) of record beginning this month.

As the Seoul-based airline’s CSP, Anuvu will deliver an array of media and content options. The new partnership expands Asiana Airlines' inflight entertainment (IFE) offering to include worldwide films and diverse TV options.

Through the partnership, Anuvu integrates media and content technology to deliver entertainment to passengers via the variety of seatback and overhead systems onboard the airline’s fleet, including Panasonic's eX2, eX3, eFX, eXW, and SK3.

"We are excited to expand our services into a new territory with Asiana Airlines, a partner who shares our passion for elevating the customer experience," said Estibaliz Asiain, Anuvu Senior Vice President Media & Content in this week’s announcement. "We will work closely with the Asiana team to bring onboard new entertainment options that reflect the diverse tastes of its passengers. We look forward to seeing what we can accomplish together."

"Anuvu is the most reputable company in the industry and has a proven track record of delivering results for its expansive portfolio of clients,” said Young Joo Lee, Asiana Airlines’ General Manager. "In the short time we have worked together, the team has already demonstrated that they are reliable and enthusiastic specialists in the industry. We are thrilled to build our partnership with them."

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