October 7 2021  |  Inflight Entertainment

Video Clip: Emirates adds streaming HBO Max to ice

By Rick Lundstrom


Emirates has partnered with streaming service HBO Max to bring premium content to its ice inflight entertainment package

Emirates is the first airline in the region to have partnered with HBO Max, which is WarnerMedia's streaming destination for all of its hit movies and shows. HBO Max is currently available only in the USA and Latin America. It is set to launch in Europe from starting October 26 and will be available onboard Emirates November 1.

With this latest HBO partnership, Emirates' passengers in all classes can access exclusive HBO Max hits on their personal in-seat screens, including the popular Friends: The Reunion, shown for the first time on an airline; the multiple Emmy® Award-winning Mare of Easttown, A Black Lady Sketch Show, and more.

Initially launching with more than 160 hours of content from 31 shows, Emirates and HBO Max will gradually expand the content on offer.

Onboard, Emirates' passengers can find and browse the latest HBO Max content in a dedicated folder on ice. Those who prefer to plan their entertainment choices in advance, can browse all ice content on the Emirates' website, and create a personalized playlist on the Emirates app, which can be synced with the ice system to immediately begin their movie or TV binge the moment they board the aircraft.

With more than 4,500 channels of on-demand movies, music, Emirates' ice features content in more than 40 languages procured from more than 50 countries.

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