September 28 2021  |  Inflight Entertainment

Anuvu to distribute Chinese blockbuster for inflight

By Rick Lundstrom

Anuvu today announced it has obtained the exclusive worldwide inflight distribution rights for China’s record-breaking film Hi, Mom.

The critically acclaimed film, written and directed by lead actress Jia Ling will be available for passengers in January 2022. Hi, Mom has grossed over US$822 million at the box office, making it China’s highest-grossing film of 2021, the second-highest-grossing non-English film of all time, and the highest-grossing film by a solo female director.

“Hi, Mom” trends with Anuvu’s increasingly unique inflight entertainment options, as the company delivers to airline partners strategically curated global content to meet their passengers’ diverse and sophisticated tastes," said Anuvu’s Terri Davies, Senior Vice President Content and Media Services, in today’s announcement.

A heartwarming story about the love between a daughter and her mother, Hi, Mom follows Ling, a young Chinese woman who time-travels from 2001 to 1981 and becomes friends with her late mother, embarking on a journey of self-discovery and understanding. The film is the latest addition to Anuvu’s entertainment catalog and follows the acquisition of the worldwide inflight distribution rights to critically acclaimed independent films Minari and First Cow earlier this year.

“I’m excited to be working with Anuvu again on the exclusive inflight worldwide rights to ‘Hi, Mom’,” said Owen Young, CEO of Tiger Pictures Entertainment. “The company has been a longtime supporter of works by independent creators and it's been an honor working with them on the acquisition. I look forward to seeing how the film is received by international audiences.”

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