Magic Leap and Air New Zealand team up for new VR program
Magic Leap, a tech company creating a platform that will "seamlessly blend the digital and physical world," has been tapped by Air New Zealand to bring new VR-based travel experiences to its customers, the airline announced today.
Air New Zealand and Magic Leap, along with London creative studio Framestore, will allow the airline's guests to experience the country in a new way through a program called “Fantastical Journey throughout New Zealand," slated to launch later this year.
“Air New Zealand is excited to bring innovative, emerging technology to our customers and create a more enjoyable travel experience," said Jodi Williams, Air New Zealand General Manager of Global Brand and Content. "Our goal with this partnership is to continue to encourage new visitors to experience the wonders of New Zealand with us."
Rachna Bhasin, Magic Leap Chief Business Officer, also commented: “Magic Leap and Air New Zealand have a shared ambition to bring true innovation to everyday experiences, including the air travel experience. As a Magic Leap partner, Air New Zealand is uniquely positioned to bring revolutionary technology to the travel industry."