January 7 2019  |  Catering

Winter inspiration found in Icelandair’s new brew

By Rick Lundstrom

Icelandair has introduced a new beer for inflight and lounge service inspired by the country’s winter light.

Named after the lovely glow of the Icelandic snow, Snæbjört (snie-bioert) pale ale is light gold and brewed with American hops Azacca, Mosaic and El Dorado. It is also made with American ale yeast for a hoppy and fruity taste with a sweet aroma of pineapple, mango and passion fruit.

Is it made in the Boyne Brewhouse in Ireland, at an abv of 5%, a homage to the average temperature within Iceland year round.

“We want to provide an exciting twist to our passengers onboard experience with us,” said Kristján Jóhannesson, head of in-flight catering at Icelandair. “We are constantly looking at innovative ways to enhance our passengers experience and by brewing limited edition seasonal pale ales like the Snæbjört, passengers can understand the culture of Iceland from a sip of their drink.”

The Snæbjört pale ale replaces its popular predecessor, the 737 Max IPA as the alternative in-flight beer.

Passengers can enjoy Snæbjört on Icelandair domestic, European and North American routes and in the Saga Lounge at Keflavik International Airport.

Copyright 2019 PAX International. All rights reserved. Privacy Policy Sitemap