June 13 2018  |  Catering

Retail inMotion and Eurowings select start-up finalists

By Rachel Debling

Eurowings, Retail inMotion and NX-FOOD have selected four finalists as part of their Start-Up Pitching Day, when up-and-coming brands pitched their onboard products to the three companies, hoping to land on Eurowings' inflight menu as of August.

The 10-person judging panel witnessed the presentations of eight semi-finalists, with products like algae-based beverages, energy balls, health drinks and popcorn snacks vying for the top spots in the contest.

Claudia Witt, Product Manager Onboard Retail at Retail inMotion, explained in a June 12 statement: “Together with NX-FOOD and Eurowings, we selected the products that were particularly well-matched for an inflight environment. The finalists were drastically different, but each had the potential to be a unique, interesting and popular addition to the Eurowings selection.”

The final four items that were selected to fly on board later this summer are:


- Orangic and vegan Karl Karlo Energy Balls

- All-natural, vitamin- and mineral-enhanced energy beverage Energieliebe

- Savory, air-popped and never-fried Wildcorn

- Vegan energy-booster Nouri Boost Shot


“On behalf of the selection team, I would like to say congratulations to the winning productsand start-ups,” said José Lirio Silva, Head of Onboard Retail Europe at Retail inMotion, in the same release. “We were elated to receive so many great applications for this extraordinary opportunity. We’re confident that we were able to select four products that Eurowings’ passengers will be excited about trying on board.”

Katrin Rieger, Vice President Customer Experience & Product at Eurowings, also commented: "Only recently we started very successfully with our new modern catering concept with Retail inMotion in our new BIZclass. Now, I am particularly pleased to offer our guests trendy products from start-ups such as healthy, savory popcorn and energy balls on short and medium-haul routes together with Retail inMotion and NX-FOOD from August onwards."

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