Milk Jnr's & Kidworks update Marella kids packs
Ahead of the 2018 summer travel season, kids activity pack specialist Milk Jnr’s & Kidworks has introduced refreshed kids packs for Marella Cruises’ littlest travelers. This third generation of the Ocean Travel Adventures pack will be rolled out across Marella Dream, Marella Spirit, Marella Discovery and Marella Discovery 2 ships.
Education is once again the focus of the packs, with content designed to hone observation, improve artistic skills and teach English and math through play via visual games, puzzles and story writing.
Milk Jnr's & Kidworks created consistency and reinforced brand loyalty by featuring Marella's onboard stars The Splash Cadets heavily in the packs, according to a June 11 release from the UK-based company.
The "Check In" and "In Cabin" activity categories that the first two generations of kits were known for have rolled over to this release. "Check In" activities encourage child guests to explore their ship and the destinations they visit; an activity book, DIY postcard, sticker and a Pairs game are included in the "In Cabin" contents. The activities themselves have been strategically designed for two different age ranges: three years and older, and eight years and older.
Gemma Drew, Account Director at Milk Jnr’s & Kidworks, commented in the release: “We have worked hard to strike the balance between fun and education in the new Ocean Travel Adventures pack as we want it to entertain children from the moment they board the ship - both through independent play and also family interaction. It’s all about creating a holiday to remember.”