May 7 2014  |  Airline & Terminal News

Onishi to handle brand strategy at Hawaiian

By Rick Lundstrom

Hawaiian Airlines has promoted Alisa Onishi to Director - Brand Management.

In this new role, she is responsible for overseeing Hawaiian Airlines’ global brand strategy and visual identity. She reports to Avi Mannis, Hawaiian Airlines’ Vice President - Marketing.

Onishi joined the company in 2011 she was Manager - Promotions, where she was responsible for developing and executing the airline’s sponsorships and promotional events across its growing network. She was also instrumental in launching six routes for Hawaiian Airlines including Sapporo, Japan; New York City, Brisbane and most recently, Beijing.

Before joining Hawaiian Airlines, she served as marketing communications manager – brand & customer experience at Hawaiian Telcom, Inc. and marketing manager at Coral Wireless (dba Mobi PCS).

 

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