SSP opens first Starbucks coffee shop Stockholm
The new store, which is operated by SSP. It is the sixth Starbucks in Sweden.
"The coffee market continues to grow in Sweden, where Starbucks has many loyal followers,” said Lars Edengréen , managing director of SSP. “Stockholm Central Station is a natural next destination for coffee lovers looking to experience the Starbucks brand."
To celebrate the opening, Starbucks joined forces with local arts organization Young Art and the photographer Johanna Åkerberg Kassel, to stage a special exhibition. Kassel’s work is a tribute to the city, highlighting its close relationship with the natural world and the sea, as well as its vibrant culture. coffees.
Ahead of the opening, Starbucks organized a treasure hunt, that took place across the city. Starbuck mugs were placed with statues of iconic figures across the city, (such as in the hands of the Evert Taube statue on Riddarholmen), and at selected locations inside the Central Station. The mugs contained tickets to the VIP event that could be redeemed by sharing the invitation with the hashtag #StarbucksStockholm on social media.
Every day approximately 250,000 visitors pass through the station.
The new coffee shop offers 100% Fairtrade Certified espresso-based coffees, teas and several specialty drinks such as the popular Starbucks Frappuccino® . There is also a range of breakfast items, sandwiches, light snacks, cakes and pastries.