November 11 2013  |  Inflight Entertainment

Emirates to add children’s programming for holidays

By Rick Lundstrom

The airline announced November 7 it would add the children’s content to ice Digital Widescreen in time for a busy travel season.

“From new release movies and Disney classics to a massive selection of TV programs, December will be a great month to fly Emirates with the family,” said the airline

New features on ice Digital Widescreen include Nickelodeon featuring Bubble Guppies, Spongebob and Team Umizoomi. Emirates will update channels dedicated to Thomas & Friends, Dora the Explorer, Mickey Mouse Clubhouse, Austin & Ally, and The Gruffalo. This is in addition to the BBC’s CBeebies, pre-school channel Disney Jr., Cartoon Network and more than 15 channels of top children’s television.

ice Digital Widescreen’s movie line-up is headed up by Despicable Me 2 and the hit One Direction. Other movies include This is Us, The Smurfs 2, Planes, and The Croods. Many of the movies will be available in up to seven languages and close to half offer closed captions for the hard of hearing.

There will also be the choice of 40 Disney classics such as 101 Dalmatians, Cinderella and Mary Poppins and “modern classics” like Cars, Toy Story, and all four Pirates of the Caribbean movies.

“We want getting there to be half the fun, and the flight on Emirates to be the part that everyone in the family looks forward to. Having a great entertainment line-up for kids also helps alleviate some of the travel stress from the parents, so they can relax and enjoy the flight,” said Patrick Brannelly, Emirates’ Vice President Corporate Communications Product, Publishing, Digital & Events.



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