October 3 2013  |  Inflight Entertainment

Sleek seat design debuts on United

By Rick Lundstrom

The new design includes multi-toned leather seat covers, distinctive double-stitch patterns, sculpted contouring and a new United-branded tag. The seats are designed for ergonomic and supportive cushioning and additional seat-back storage space in United Economy Plus and United Economy.First Class on the CRJ700

The airline developed the seats with several manufacturers with design consultant Priestmangoode.

United is introducing the new design today with a Bombardier CRJ700 operated by United Express carrier SkyWest Airlines. The airline expects to deploy the new look on its domestic mainline aircraft and on regional aircraft operated by United Express carriers. United plans the new design to be on more than 60,000 seats on more than 500 aircraft with up to 400 retrofitted by 2015.

"Our customers will see a distinctive, consistent look on our aircraft that underscores our modern fleet and our onboard investments to make their travels more user-friendly," said Jeff Foland, United's executive vice president of marketing, technology and strategy.

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