September 11 2013  |  Inflight Entertainment

Virgin America takes top Passenger Choice Award

By Rick Lundstrom

Patrick Brannelly of Emirates receives the Lifetime Achievement Award from Christine Ringger of SWISS International (left) and Sue Pinfold of Spafax

The program was held during the APEX/IFSA Expo and was hosted by Australian comedienne Caroline Reid, whose alter ego -- flight attendant Pam Ann -- dished ribald humor through much of the evening.

The APEX awards allows passengers to rate their travel experience year-round through an online survey. Results are tabulated the Nielsen Company.

In addition to Brannelly, the group also honored Michael Childers of Lufthansa Systems with the Outstanding Contribution Award. Childers has been Chairman of the APEX Digital Content Management Working Group. Several companies were recognized for innovation as part of the Avion Awards.Michael Childers receives the Outstanding Contribution Award from APEX President Linda Celestino

“This year’s program has seen the most impressive turnout yet, and we have winners from every corner of the globe,” said Dominic Green, APEX Events & EXPO chair and Senior Director, Content Business at Thales Avionics in the announcement of the winners. “We congratulate the winners of the 2013 Passenger Choice Awards and remind passengers that this contest is open year-round. Fill out the survey every time you fly!”

The 13 categories of awards ranged from best entertainment options and inflight publication to best overall. The following is a list of winners in their respective categories.  

Best Overall Passenger Experience – Virgin America

Best in Region: Africa – Ethiopian Airlines

 Best in Region: Americas – Virgin America

Best in Region: Asia and Australasia – Garuda Indonesia

Best in Region: Europe – Virgin Atlantic

Best in Region: Middle East  - Emirates

Best Inflight Publication - TACA International Airlines

Best IFE User Interface – Virgin Atlantic

Best Inflight Connectivity & Communications – Norwegian Air Shuttle

Best Inflight Video - TAP Portugal

Best Cabin Ambiance – SWISS International

Best Food & Beverage (in conjunction with the International Flight Services Association) – Turkish Airlines

Best Ground Experience – Virgin America


Avion Award: Best Single Achievement in Passenger Experience

Delta Air Lines: The Sky Deck℠

Avion Award: Best Achievement in Technology

AKQA: Fly Delta App for iPad

And new to the APEX Awards Ceremony was the Newcomer of the Year Award, presented to a new association member company. The award was presented to SmartTray International.


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