April 17 2013  |  Inflight Entertainment

Primera Air selects Bluebox for portable IFE

By Maryann Simson

Scandinavian leisure airline, Primera Air, has selected the Bluebox Ai in flight entertainment system for deployment across its expanding fleet. With units entering service on seven aircraft in April, Bluebox Ai will provide Primera Air passengers with access to the latest Hollywood early window content as well as a range of other movie, TV, audio, eMags and gaming content on the iPad.

“Primera Air is growing rapidly and we are committed to providing our passengers with a superior inflight entertainment experience,” said Thordur Bjarnason, VP of Commercial at Primera Air. “Bluebox Ai is a great fit for our particular needs given it supports a wide range of content and provides the flexibility to accommodate our many language options. We feel that having a platform that is based upon the Apple iPad tablet provides a higher perceived value to our passengers who are delighted.”

Bluebox Avionics specialises in the provision of portable IFE solutions to the airline sector. Utilising the latest consumer tablet devices, Bluebox provides airlines with the benefits of commercial off-the-shelf (COTS) technology such as the iPad with software and ancillary components to ensure the class leading in-flight entertainment solution. The Bluebox software solution has been approved by Hollywood movie studios for the delivery of early window content allowing airlines to offer passengers the latest movies ahead of DVD release as well as wide range of other video, audio, reading and gaming content

“The passenger experience is very important to Primera Air and we are delighted that Bluebox Ai has been selected to meet this demand in the IFE category,” said David Brown, joint Managing Director of Bluebox. “The Primera Air team are very forward thinking and were very supportive during the development of the latest Bluebox user interface.”

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