January 28 2013  |  Inflight Entertainment

New inclusive format for the 2013 APEX TV Market Conference

By Maryann Simson

 

The Airline Passenger Experience Association’s (APEX) TV Market Conference has been expanded this year to include more exhibitors in fields related to inflight entertainment, reports the group. The annual event is to be held April 29 through May 1 in Lisbon and exhibitors including CNBC, Discovery Communications, Walt Disney and Warner Bros have already registered.

The format change is designed to connect airlines with a more robust sampling of entertainment providers. In a restructuring of the exhibition floor, the APEX TV Market Conference is now open to movie distributors, games suppliers, GUI creators and app developers. Companies representing those groups may exhibit, although only TV and short subject content providers will have access to booths designated for pre-set appointments, a notable benefit for exhibitors who have long participated in this event.

“Passengers are getting used to more and more options, which is why it’s crucial for the APEX TV Market Conference to be as inclusive as it is now,” said Joan Filippini, Senior Vice President for Non-Theatrical Distribution at Paramount Pictures and Chair of the APEX TV Market Conference Committee. “The new format gives airlines and content service providers a wide range of options in one setting.”

The schedule has also been changed so that booths will be open during the first two days of the conference and educational sessions will take place on the third day. Session topics include the latest TV programs and movie features, second screen viewing, international trends and viewing habits, licensing content, inflight gaming and more.

Registration for the event is now open and can be completed by clicking here

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