Heineken names account managers for cruise and ferry
Heineken Global Duty Free has named Koos Vrijlandt as Global Account Manager with overall responsibility for cruise lines and Onno Huyghe Global Account Manager Northwest Europe and Ferries.
Vrijlandt was previously managing the European ferry sector. Based in Amsterdam, he will focus on Heineken’s portfolio ambitions for the growing cruise market. Reporting to Koos is Nick van Buuren as Sales Representative responsible for Cruise Lines in Europe, who is also new to the team, and Alex Godinez who is responsible for the wider Americas cruise line business.
Huyghe was previously Export Manager for the Baltic States and Finland. With Heineken since 2008, his expertise is in key account management, seeding and growing brands both directly and through agents. Reporting to Huyghe are Andre Annick who is the Sales Representative responsible for the Nordic Region and new to the team Merel Tempelaars who is the Sales Representative responsible for Western Europe.
“Having dedicated teams that are focused fully on the Cruise Lines and Ferries allows us to work with customers and distributors to implement category driving solutions such as Brewlock One Way Keg, Monteith’s Craft Beer range and Amstel 0.0% alcohol beer,” said Sean McNaughten, Manager Heineken Global Duty Free. “This enables us to create valuable connections with guests across multiple touch points – great drinking experiences in bars, restaurants and by the pool and compelling volume selling opportunities in the increasingly sophisticated on-board shopping environment. Wherever the interaction is, a great on-board experience will inspire guests to buy our brands at home and we see cruise and ferries as an exciting and fast-developing shop window for our brands.”