December 4 2017  |  Amenities & Comfort

New luxury kits from FORMIA arrive on Singapore Airlines

By Rachel Debling

Three versions of the new kit from FORMIA will be used on Singapore Airlines

Extravagance and opulence are the themes of FORMIA and Singapore Airlines’ most recent collaboration: amenity kits, featuring LALIQUE toiletries, that are as First Class as the passengers they will pamper.

Three unique, complementary kits will be available; one for men, one for women and one unisex selection. The First Class kits will come with LALIQUE sleeper suits.

Each bag is designed with the recipient in mind – a physician-style tote for gentlemen, a high-fashion pink and black women's bag, and a sleek black unisex travel case – and the contents of each were selected with the same attention to detail. Men will enjoy travel-sized products from LALIQUE’s Encre Noire range, while women will relax with a selection from the L’AMOUR LALIQUE line of products. (The men’s and women’s kits will also contain an Eau de Toilette of their respective scents.) A scented candle and matching products from the LALIQUE Néroli collection are tucked into the unisex bag to round out the comfort kit offerings.

Roland Grohmann, FORMIA’s CEO & Managing Partner, said in today’s announcement: “FORMIA congratulates Singapore Airlines for offering such a coordinated luxury experience with the world renowned LALIQUE brand. FORMIA is thrilled to have matched the excellence of Singapore Airlines with LALIQUE’s superior quality, craftsmanship and creativity.”

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