September 18 2017  |  Amenities & Comfort

FORMIA introduces Lalique to Singapore Airlines

By Melissa Silva

FORMIA has entered into an agreement with new customer Singapore Airlines to supply luxury amenity kits for the airline’s First Class passengers.

Under the terms of the contract, FORMIA will supply Singapore Airlines with a range of Lalique-branded bags individually designed for men and women travelers. Bearing the Lalique name and famous rondial birds logo, each bag has been specifically designed for discerning travelers who expect the very highest levels of luxury, style and quality.

The bags will contain a selection of cosmetic items from the Lalique range and some standout products from the brand’s own collection.

“Naturally, we are absolutely delighted to welcome Singapore Airlines, one of the world’s most respected airlines, to the list of our valued customers," says Roland Grohmann, Managing Director of FORMIA. "This contract is an outstanding example of FORMIA’s service 'sweet spot' in operation: with Singapore and Lalique, we have brought together two of the world’s greatest luxury brands in a unique collaboration which beautifully reflects both companies’ approach to matchless quality and customer delighting. That is what FORMIA specializes in and this announcement exemplifies our approach which places top priority on the pleasure, comfort and delight of our customers’ passengers.”

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