September 15 2017  |  Partnerships, Collaborations & Acquisitions

FORMIA celebrates long-term relationship with Institut Karité Paris

By Melissa Silva

FORMIA has sealed a strategic partnership with renowned French cosmetic brand, Institut Karité Paris with whom FORMIA has a long-term, mutually beneficial exclusivity agreement. In recent years, FORMIA has successfully introduced these kits to a number of the world’s best known airlines, tailor-made to suit each airline’s requirements.

Institut Karité Paris' wide range of products is ideal to vary and adapt the contents of amenity kits

Institut Karité Paris' wide range of products is ideal to vary and adapt the contents of amenity kits, keeping them fresh and innovative. In addition to being able to offer an extensive line-up in miniature sizes, Institut Karité Paris products are also ideal for placing in executive lounges and washrooms.

“Over the past few years, we have built a strong partnership and positive relationships with FORMIA," said Mr Al Chayah, CEO of Institut Karité Paris. "We’re extremely proud of it. We cooperate in a way that puts common and challenging goals ahead. Their devoted and professional team is supporting us day after day. Thanks to FORMIA’s expertise, we’re continuously expanding our business realm through a wide and high quality product range for amenity kits, while increasing Institut Karité Paris' brand awareness all over the world. We work hand in hand to continue our success and I can say that partnering with FORMIA is a privilege.”

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