August 23 2017  |  Catering

ANA adds branded sake to Economy Class menu, opens lounge in Sapporo

By Rick Lundstrom

ANA's renovated lounge at Sapporo


ANA, next month will be welcoming its passengers with a service that includes Japanese sake in Economy class on ANA's new labeled sake will be served in Economy Class starting September 1international flights and a new lounge for domestic flights at Sapporo (New Chitose) airport, designed by the world famous Japanese architect, Kengo Kuma.

ANA will be offering Japanese sake service on international flights in Economy Class, in addition to existing sake service in First Class, Business Class and Premium Economy. For Economy Class the airline will serve sake Ichinokura Tokubetsu Junmai Sake Dry from the Ichinokura brewery and branded with an ANA label.

Sake is popular in Japan and in many countries around the world. In recent years, many of our passengers have been asking us to serve sake in Economy Class,” said Yuzo Hara, Vice President of Products and Services Strategy, ANA in today’s announcement. “The number of international visitors to Japan is increasing, and this trend is expected to continue, as Japan hosts a number of international events such as the Olympic and Paralympic Games in Tokyo in 2020.

“Being Japan’s only 5-star airline, we want to give all our passengers around the world the opportunity to try quality sake. We hope that our passengers will pair the sake with their meals on board ANA flights, for a full Japanese gastronomic experience. The Ichinokura brewery is famous for carefully brewing high-quality sake using a blend of tradition mixed with innovation, which are two of the values we share at ANA.”

This sake is brewed from Sasanishiki and Kura no Hana, two varieties of rice from Miyagi Prefecture, the home of Ichinokura. A fine balance of the soft umami (savory) flavors of the rice is captured in the deep taste of this high-quality sake, which is brewed with meticulous care by the craftspeople of Ichinokura as they maintain their long-standing customs and traditional approach to sake brewing.

Following the construction of the ANA SUITE LOUNGE and the renovation of the ANA LOUNGE for domestic flights at the Sapporo (New Chitose) airport, the lounges will be newly opened on September 13, 2017.

At the lounge reception, designers used washi (Japanese traditional paper) to build the ceiling to represent ‘clouds above the sky.’ Also the chandelier lights using Bohemian glass and long tables with green mosses can be found in the lounges to let customers feel the beauty of the nature of Hokkaido during their stay.

The food and beverage menus are based on premium Hokkaido ingredients, such as cheese tarts, Hokkaido beer, and onigiri rice balls using Hokkaido-produced rice. ANA currently operates other domestic ANA SUITE LOUNGES at Tokyo (Haneda), Osaka (Itami), and Okinawa (Naha) airports.

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