The Laundress and Singapore Airlines collaborate on first-to-market fabric care for inflight
The Laundress has announced an exclusive first-to-market partnership with Singapore Airlines. As part of the airline’s 70th anniversary celebrations — 2017 marks the airline’s platinum jubilee — a selection of products from The Laundress will be available for passengers traveling on selected flights out of Singapore in Suites, First and Business Class for a limited period only.
The Laundress is a global eco-friendly detergent, fabric care, and home cleaning company. The Laundress products for Singapore Airlines premium customers were designed with a traveler’s clothing care needs in mind, and all are travel-sized so that customers can conveniently keep them for use on their onward journeys.
The Laundress products designed for Singapore Airlines includes the following bestselling staples:
- The Laundress Crease Release: removes moderate wrinkles from clothing and fabrics, perfect for travelers while on-the-go.
- The Laundress Fabric Fresh Classic: contains antibacterial properties that adds scent while removing odor from its source, freshening clothing when traveling.
- The Laundress Wash & Stain Bar: cleans hard-to-reach spaces, spot treat stains, and can be used for liquid-free handwashing on-the-go.
These products are scented in the brand’s signature Classic fragrance for a “clean laundry smell”.
The partnership between Singapore Airlines and The Laundress was facilitated by inflight product specialist, Buzz. “This collaboration brings together two luxury brands and delivers Singapore Airlines passengers a valuable and functional lifestyle gift for their journey. It is an exciting collaboration that delivers a truly unique travel product,” said Leonard Hamersfeld, Director at Buzz.
"We are proud to partner with Singapore Airlines, one of the world’s premier airlines, to bring fabric care onboard for the very first time,” said The Laundress co-founders Gwen Whiting and Lindsey Boyd. “We are thrilled to collaborate with the innovative leaders at Singapore Airlines and Buzz to further enhance the experience of luxury travel by providing wardrobe solutions for passengers.”