June 29 2017  |  Amenities & Comfort

SPIRIANT supplies Royal Jordanian with 4711 fragrance

By Rick Lundstrom

SPIRIANT has brokered a special brand collaboration between Royal Jordanian Airlines and 4711 House of Fragrances. The classic 4711 cologne is now featured in the airline’s amenity kits.

Royal Jordanian has had 4711 cologne in its aircraft lavatories since the early 70s. It was also a favorite of the late King Hussein of Jordan and still a brand beloved by the royal family.

“4711 is a world-renowned brand, synonymous with refreshment and invigoration,” said Luay Qunash, Head of Inflight Services and Products at Royal Jordanian. “As these benefits are always important to customers, particularly on long-haul flights and during the summer months, it seemed a perfectly natural progression to include the cologne in our amenity kits.”

Started in Cologne, Germany, 4711 is a globally known line of fragrances with a long and successful history of more than 225 years. All 4711 products are unisex, a fact that makes them very popular among travelers and is unique in the industry.

“It made complete sense to us to propose continuity from the lavatory to the amenity kits for Royal Jordanian,” said Michel Kuitems, Director Sales & Product at SPIRIANT Middle East. “We pride ourselves in creating brand collaborations that are both innovative and practical, and this is a perfect example of that. This classic cologne complements Royal Jordanian’s brand ethos of reliability and exceptional customer care.”

Tobias Diebold, Managing Director SPIRIANT, said, “Our dedicated amenity kits business unit is on a mission to progressively create smarter brand collaborations. Knowing exactly how to initiate matches between airlines and luxury, lifestyle, fashion and cosmetic brands is a complex and intuitive skill in which we are proven experts.”

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