February 7 2017  |  Catering

American Airlines launches new Cole Haan-branded amenity kits

By Melissa Silva

American Airlines has launched a range of refreshed amenity kits featuring leading fashion and lifestyle brand, Cole Haan. The latest designs are inspired by Cole Haan’s signature Genevieve Weave and will be offered across First and Business Class on long-haul international and transcontinental flights.

The new kits will be distributed in four rotations with a variety of colors over the next 12 months

Extending on the partnership that started in 2016, inflight experience specialists Buzz facilitated the collaboration between American Airlines and Cole Haan, as well as partnerships with coveted skincare brands 3LAB Skincare, C.O. Bigelow Apothecaries and Clark’s Botanicals. The new range of amenity kits include four functional and stylish bag designs including a foldover clutch bag that can double as an tablet case, travel wallet style and a Dopp kit. The kits will be distributed in four rotations with a variety of colors over the next 12 months. The new range will launch with navy colored kits and additional colors including maroon, grey and black.

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