KLM creates ordering program for Business Class wines
Starting April 20, the wines that have been selected for KLM World Business Class could be ordered and delivered through the website SpecialBite.
“It has been a desire of ours for many years to arrange a partnership such as this and I am proud that we will now be able to deliver our specially selected wines directly to our passengers’ homes,” said KLM Customer Experience Officer Ryanne van der Eijk.
SpecialBite is an online independent restaurant guide launched in 2000 that examines not only food, but the total eating experience. The KLM and SpecialBite partnership stretches beyond the wine shop. Together KLM and SpecialBite are selecting a group of approximately 20 cabin crew volunteers who will spot restaurants around the world and write about them for SpecialBite.
KLM has been offering meals designed by leading Dutch chefs in its World Business Class for many years. In the past KLM has served meals by Sergio Herman, Richard Ekkebus and Mario Ridder. The meals being served until the end of October 2015 are by Jonnie Boer.