Austin Cocktails debuts on Virgin America
Austin Cocktails, a line of bottled, craft cocktails, is now available fleetwide on board Virgin America. Made with five-times distilled vodka, fine, natural flavors and sweetened with organic agave, Austin Cocktails has four drinks: Cucumber Vodka Mojito (featured onboard all Virgin America flights), Vodkarita, Tea Twister and Paradise Found (stone and citrus fruits, coconut water, basil). Austin Cocktails finds a good home on board Virgin America, since the airline focuses on offering a fresh and diverse range of menu options. Doing so helped the airline capture the "Best Domestic Airline for Food" award in Travel + Leisure 2014 World's Best Awards.
Austin Cocktails distinguishes itself in the category for two primary reasons: its focus on unique, premium cocktail offerings and the skill sets of its co-founders. Austin Cocktails developed a convenient offering for those looking for original, high-quality cocktails. The founders set out to bring craftsmanship to a space in alcohol stalled mostly with neon, high fructose corn syrup offerings developed typically in a handful of months.
"Transforming what is exceptional into something convenient such as five star food trucks is something Austinites have been leading the charge on for a while," says co-founder Kelly Gasink.
"Similar to the explosive craft movement in the beer space, Austin Cocktails is bringing craft to the bottled cocktail segment shattering the traditional stigma associated with the ready-to-drink category. Consumer traction has been extraordinary as we are seeing Austin Cocktails being served everywhere from tailgates, to corporate parties, to VIP galas to five-star hotels—and of course, now on one of the hippest airlines," remarked co-founder, Jill Burns. The drinks won two gold and bronze medals from the Beverly Hills Spirits Awards for taste before hitting shelves.
Austin Cocktails is distributed by Republic National Distribution in Texas and Colorado and part of the elite Craft Division within Southern Wine and Spirits in California. They have three new drinks scheduled for release in spring 2015 and will expand distribution to additional states in 2015.