Bacardi brings Baltic party of Viking Line

The Viking Line’s Stockholm-Mariehamn passengers will experience Bacardi’s B-Live party of music and entertainment with a Cinderella theme.

The first B-Live set sail September 8 and featured a live performance of the Swedish band, The Sounds, disc-jockey Eddy Cabrera and Bacardi’s band The Loose Cannons. The B-Live circuit has been a popular summer music venue an Bacardi officials say they plan to take the concept to airports as well, notably, Gatwick South sometime this year or early next year.