Extra Cold

Heineken Duty Free & Travel Retail has developed a line called Heineken Extra Cold available January 2007 worldwide.

Heineken Extra Cold can be served at an unusually low temperature. Instead of the normal five to seven degrees Celsius recommended for serving beer, Heineken Extra Cold can be served at zero degrees, right from a sub-zero bottle or can freezer. Because of the lower temperature, the CO2 bubbles are smaller, the foam on top is creamier and the beer is less bitter, without compromising the authentic Heineken taste.