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Heineken Duty Free & Travel Retail has together with Select Service Partner officially opened the first 'Heineken Bar', located at the new Terminal 2 of Hong Kong International Airport. The bar is one of seven SSP outlets at the new terminal’s Sky Plaza. It is 100 square meters and has a capacity to seat 70 people. “This new bar is a fully Heineken branded and beer-focused outlet, specifically developed for an international airport. “In the world of air travel, the Heineken Bar caters (to) the traveler who wants to be a part of a unique, inspirational and exciting cosmopolitan world, the world of Heineken,” says Melvin Broekaart, Global Account Manager Airports, Duty Free & Travel Retail. Heineken has built an open space outlet, offering consumer a bar with high bench tables as well as spacious booths designed for rest and relaxation. Both Heineken and Heineken Extra Cold will be available on tap and in bottles. The bar is broadcasting Heineken sponsored sport events, movie blockbusters, music events and Heineken commercials from all over the world. There is a merchandise window with a range of exclusive Heineken logo items for sale. |
