|
Bacardi takes cruise promotion to Celebrity
Trevor Burnett, the Grey Goose Brand Ambassador began a trek to eight ships in the Celebrity Cruises fleet in April where he will call in a dozen ports in Alaska, Hawaii, the Caribbean, Europe and Russia.
During the visits, Burnett conducts martini-mixing seminars, providing martini flights with several recipes and interacts with the guests through events such as “Midnight Martinis.” He also trains Celebrity’s crew and bartenders.
In other brand news, Grey Goose is now manufactured in a flavor called La Poire and will be rolled out at selected airports in France and across the United States. The new vodka has the taste of Anjou pears. Its first stop was the Aelia stores Paris Charles de Gaulle Airport. La Poire is available in one liter bottles festooned with the traditional frosted glass and an impressionistic-style image of pear blossoms and ripening pears.
|